Updated: Oct 22, 2020
The steadily rising number of cosmetic/aesthetic procedures performed in the United States, which grew by nearly a quarter million from 2017 to 2018, continues to rise as advancements in technology, increased availability and accessibility of treatment, as well as a social media-driven de-stigmatization of plastic surgery influence consumer demands. Expenditure on cosmetic plastic surgery exceeded $16.5 billion last year, and current estimates predict the global industry will surge to a valuation of $40 billion by 2023. With the help of growing technologic advances, social media and personal time constraints it’s becoming apparent that a natural integration of non-invasive aesthetic procedures with primary care medicine is necessary. In fact, it is already commonplace as less and less patients are opting for surgical procedures with their prolonged downtime and potential complications, and are looking towards the non-invasive or minimally invasive route to achieve satisfactory and safe end results.